An addendum.
Last Thursday’s Wall St. Journal had an editorial about the trials and travails of the Black Rifle Coffee Co. (A Socially Conscious but Politically Incorrect Company – likely paywalled). Despite being a socially-conscious organization, engaging in substantial donations to wounded and traumatized veterans, they struggle to find partners in areas such as legal and financial assistance. A number of large organizations have refused to do business with them, calling them a “reputational risk.”
Despite this, Black Rifle Coffee has managed to expand and profit. They’ve recently executed a back-door public offering and the article describes how they signed deals with the Dallas Cowboys and, would you believe it, Amazon Prime.
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